Cold Marketing Messages & GDPR (Part 2)

Earlier this week we posted about marketing to your contacts and GDPR compliance. This post builds on that and talks about the regulations around B2B marketing and compliance with the #UKGDPR. Can a business send cold messages to another business?

What is the UK GDPR? I thought we had left the EU. When we left the EU we brought the GDPR into UK law. The UK GDPR unlike the EU GDPR is not a single regulation. UK's GDPR is formed of the Data Protection Act (DPA) 2018 and sits alongside the Privacy and Electronic Communications Regulation (#PECR) 2003 and as amended.

As we discussed in the first post the term electronic mail is intentional broad to cover all types of messaging (email, SMS, messaging apps, voice, video etc).

PECR allows direct marketing to any corporate body; which means a separate legal entity such as limited companies, limited liability partnerships, some government bodies. Consent from the body is required although legitimate interests can also be used as a legal basis for processing. However, you must not conceal your identity and must give a valid address for businesses to opt out. If a business objects or opts out you must stop direct marketing to them.

UK GDPR is involved where the contact address includes personal details because a person can be identified from their email address or phone number for example.

Contact details collected from professional networking sites, e.g. LinkedIn, or virtual or in person networking groups can only be direct marketed to adhering to the UK GDPR and PECR.

Talk to us about your direct marketing by messaging on LinkedIn messenger or by email at info@riversidecourtconsulting.co.uk with the message marketing.
#dataprotection #directmarketing