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0771 570 4894Have you noticed that the number of cold marketing messages have increased this year? You are probably thinking that cannot be compliant with the #GDPR. GDPR covers the processing of personal information. If a person can be identified either directly or indirectly from the information it constitutes personal information.
Regulation 22 of the UK GDPR governs the sending of marketing emails. Specific consent is required to send marketing emails. Evidence of this consent is required. If a contact is an existing customer or negotiated to purchase a similar product or service from you there is a soft opt-in but in every email sent there must be an easy opt-out.
What about text messages and other messaging services? The term electronic mail is intentionally broad and includes all messaging whether that is text, video, voice or image sent over a public communications network such as email, SMS, WhatsApp and other messaging services.
I have purchased a mailing list does that mean I can send marketing messages to everyone on it? Before using it to send direct marketing messages you need consent from the people on the list to receive marketing from you.
We were told we were buying the consent of people on the list. Due diligence is required on what the people on the list were told.
- What did they consent to?
- Was your business named on the consent requested?
- When and how did they consent?
- Did they have a choice to the consent?
- Is there a record of the consent?
There is no soft opt-in consent for purchased marketing lists.
Our next post will cover business to business marketing messages.
If you would like to talk to us about GDPR compliance send us a LinkedIn message or email us at info@riversidecourtconsulting.co.uk with the message marketing.
#dataprotection #compliance
